5 Key Features of Google Tag Manager

5 key features of google tag manager

What is Google Tag Manager?

Google Tag Manager is a free tool that allows you to quickly and easily add tracking and marketing tags to your website without the need for any coding. It helps you manage and deploy marketing and analytics tags, such as Google Analytics, AdWords conversion tracking, and Floodlight.

Here are the 5 key features of Google Tag Manager:


  1. Tag management: Google Tag Manager provides a user-friendly interface that allows you to easily add, edit, and remove tags on your website. A tag is a small code that is used to track website activity, such as page views, clicks, and conversions. With Google Tag Manager, you can add tags from various marketing and analytics platforms, such as Google Analytics, AdWords, and Floodlight, without the need for any coding. This makes it easy to manage your tags and keep your website up to date.
  2. Version control: Google Tag Manager saves every change you make to your tags, so you can easily revert to a previous version if something goes wrong. This is especially useful if you make a mistake or if you need to troubleshoot an issue with your tags. You can view a history of all your changes and restore a previous version with just a few clicks.
  3. Preview mode: Google Tag Manager has a preview mode that allows you to test your tags before publishing them live. This is a great way to ensure that your tags are working correctly and not causing any problems on your website. When you’re in preview mode, you can see exactly how your tags are firing on your website and make sure that they are firing as expected.
  4. Data layer: Google Tag Manager has a data layer that allows you to store information about your website and users, which you can use to trigger tags and create custom variables. A data layer is a JavaScript object that contains key-value pairs of data. You can use the data layer to pass information from your website to your tags, such as the current page URL, the user’s location, or the value of a form submission. This allows you to create more targeted and personalized tags and triggers.
  5. Triggering: Google Tag Manager allows you to specify when and where your tags should fire on your website, using triggers that are based on events such as pageviews, clicks, and form submissions. A trigger is a set of conditions that tells Google Tag Manager when to fire a particular tag. For example, you might create a trigger that fires a Google Analytics pageview tag when a user visits a particular page on your website. This allows you to control when and where your tags are firing and ensure that they are firing at the right time.