Social Media for Business

Social Media for Business

In the past, online marketing was for the most part a one-sided approach. Businesses pushed their message out and consumers passively received them. However that landscape has changed. The internet has become interactive. Social media now have billions of...
Advantages of an Ecommerce Store

Advantages of an Ecommerce Store

There’s a saying in business that goes, “If you build a better mousetrap,”the world will beat a path to your door.” WooCommerce is there to answer that door. It’s an infinitely flexible and customizable tool that lets...
Online Marketing

Online Marketing

The importance of defining three strategies – It’s pretty easy to see the importance and the value of building out your online presence. With the majority of online marketing being self-service, it’s easy to dive right in, and...
Google Adword / PPC Benefits

Google Adword / PPC Benefits

Introduction to search and display Online marketing has several benefits, but the biggest is the ability to target people with amazing granularity. Because search and display advertisements are served up digitally, we can measure exactly when a...
Introduction to Web Design

Introduction to Web Design

Your website is an important piece of your digital marketing strategy. It may serve as a gateway to gather information, or the actual destination where a sale takes place. It’s an opportunity for a visitor to discover what makes your...
Understanding Search Engine Optimization

Understanding Search Engine Optimization

A company like Google will have a bot, basically a software program that crawls the web. It does this by following links. Links from your site to other pages on your site and links from one site to another. The crawler arrives at a page, reads the code and stores the...