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In the past, online marketing was for the most part a one-sided approach. Businesses pushed their message out and consumers passively received them. However that landscape has changed. The internet has become interactive. Social media now have billions of conversations happening on a daily basis. People are joining conversations on popular news, trends, articles, sharing photos of their travel, pets, food, and even engaging with brands. This is all part of how the online world operates now especially in any social media channel.

All of these interactivity and conversations present exciting opportunities for brands, businesses, and marketers. You can create or join in on a conversation to drive brand awareness, interests, and let your customers advocate and do the marketing for you.

If you do it right, social media has the potential to transform and positively impact your business. Although, it will require good strategy, creativity, and some luck. If you do it wrong, social media can bring negative and unwanted attention, which could harm your business and your brand image. 

According to statista, Facebook has 2.41 billion monthly active users as of the second quarter of 2019. These people share so much information you can craft your message to your specific target audience. Social media is a must-have online marketing medium for businesses of all types.

YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and Twitter are the biggest social media platform in use and each of these networks is unique and has its own style and audience. For example, facebook has appeal for middle-aged users while twitter skew younger than facebook and it serves as news source for many. So keep this in mind when you’re developing your social media strategy. 

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